How to Write a Personal Shopper Business Plan + Example Templates

Makenna Crocker

5 min. read

Updated May 5, 2023

Personal shopper carefully selecting fresh produce for their customer.

Do you love finding great deals and assisting others in making informed shopping decisions? If so, a personal shopper business could be an ideal move for you. 

Why Start a Personal Shopper Business?

This rewarding and flexible profession lets you cater to clients’ needs on your own schedule, with a wide variety of potential items to shop for. With 80% of consumers preferring personalized experiences, the personal shopping industry has vast potential. Plus, you can work from home and enjoy high earning potential. 

To succeed, you’ll need a solid business plan. In this article, we’ll guide you through creating a personal shopper business plan and offer a free downloadable template to get started.

How to write a personal shopper business plan

In this guide, we’ll walk you through the key components of a personal shopper business plan to help you set the stage for a thriving personal shopper business. For a walkthrough of how to write the specific sections of a business plan, check out our full guide and supporting articles.

1. Research the Market

Market research is critical for a personal shopper business because it will tell you who your potential clients are and give you a sense of what they are looking for. Knowing your market will help you better tailor your offerings as a personal shopper to fit client needs, determine your pricing strategies, and stand out amongst competitors.

Target Market

When planning your personal shopper business, consider the demographics in your area, and who your target market is.

  • What type of people will be interested in receiving curated personal shopping?
  • What products is your target market interested in, and how will that influence the services you offer?
  • Are your ideal customers local, or will you be serving them virtually? How will that determine where you are shopping?

Understanding the market you want to reach and knowing what they are looking for is the first step in identifying who your ideal customer will be.

Research Competitors

Explore competitors like independent personal shoppers, app delivery services, and personal stylist brands. Identify their unique offerings and what you can offer that they can’t. Determine the number of customers in the market and focus on your target segment. 

When it comes to your competitors, be sure to identify the number of customers in the larger market. From there, narrow that down into the segment of customers you are choosing to focus on (and who you believe you could really schedule). Then consider your available time each month, as it dictates how many customers you can reasonably serve at once.


Another big factor that will influence any specific niches or demographics you will shop for is the demand. Is your target market in search of sustainable and ethically-sourced clothing? Are they looking for the freshest produce in town? 

Maybe they are hoping for a curated collection of handmade sweaters. Whatever it may be, it’s important to understand the demand your customers have so that you can stay ahead of the curve.

2. Promotional strategies to consider

After understanding your target market and competition, create a promotional strategy to attract clients. Promote your business through social media, websites, events, and partnerships.

 Solidify your brand channels, ensuring your social platforms showcase your work positively. Encourage early clients to provide referrals and reviews, helping to establish a unique brand identity that stands out from competitors.

3. Financials and pricing

Be sure to include financial projections and pricing strategies in your business plan. Consider initial costs like business licenses, website setup, and marketing. As your business grows, invest in advertising and marketing to reach a wider audience. 

Determine your pricing structure, and consider offering discounts to attract clients. Set realistic revenue goals, manage expenses, and regularly update financial projections to maintain a healthy balance between income and expenses.

4. Setting milestones and goals

Finally, your business plan should include milestones and goals for progress measurement. Focus on client acquisition, retention, and growth, with milestones like acquiring your first client or expanding services. 

Prioritize brand growth, channel expansion, reviews, and additional revenue streams. Regularly review progress and adjust strategies to meet targets.

Tips for Running a Successful Personal Shopper Business 

Running a successful personal shopping business requires more than just a love of shopping. Here are a few additional tips to keep in mind when shopping for others:

Build strong relationships with clients

To improve customer relationships, provide excellent service and personalized recommendations. Listen to clients’ needs and preferences, understanding their unique requirements to cater to their tastes and build trust. Exceed expectations with proactive communication, timely updates, and post-shopping satisfaction follow-ups.

Continuously research trends and new brands for your personal shopper business. Regularly attend industry events, read publications, and follow influencers to stay updated on trends and popular brands. Expand your knowledge of product types, brands, and price points to help clients find items that suit their needs and budgets.

Consider offering additional services

To grow your personal shopper business and boost customer satisfaction, offer additional services like home organization, tech setup, or specialized consultations. 

These services create more income opportunities and position you as a comprehensive personal shopping expert. A holistic approach to shopping and product management enhances customer satisfaction and encourages repeat business.

Network with other professionals

Network with professionals like store managers, sales reps, and product experts. Building relationships helps gain insider knowledge, exclusive deals, and collaboration opportunities. Networking can lead to valuable referrals, boosting your client base and business growth.

By focusing on these key areas, you can set yourself apart from the competition and create a thriving personal shopping business that is both rewarding and profitable.

Download your free personal shopper business plan template

Starting a personal shopper business can be a rewarding and lucrative venture for those with a passion for fashion and a talent for customer service. By researching the market, developing a solid financial plan, and setting clear goals, you can create a successful business that meets the needs of your clients. 

Remember to stay up-to-date with industry trends and continuously adapt your strategies to stay competitive. If you’re ready to take the next step and create a personal shopper business plan, we have a free downloadable personal shopper business plan template to get you started. 

Good luck on your entrepreneurial journey!

Content Author: Makenna Crocker

Makenna Crocker

Makenna Crocker is the Social Brand Manager at Palo Alto Software. Her work focuses on market and social trends, educational content creation, and providing entrepreneurs with small business tips and tools. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through social media and sharable content.